In terms of the barriers to entry of the market, branding is important according to Zelster and G2 ranked these companies as the top in terms of reviews. Besides Norton and Avast, other notable competitors include McAfee (22% share), Trend Micro (20%) and Kaspersky (9%). Source: Company Data, Khaveen Investmentsįurthermore, with the combination of Norton and Avast, we expect the company’s market share to increase to 42.62% based on our consumer security software market share calculations. Assuming the acquisition is completed as planned, we forecasted the company’s total revenue to reach $4 bln in 2023 with Avast representing 25% of total revenues. We forecasted the company’s revenues through 2026 based on its 3-year average as our assumption for its organic growth rate. ![]() Source: Norton, Avast, Khaveen Investmentsīased on the table above, Norton is more than twice larger than Avast in terms of revenue but had a lower 3-year average growth rate of -0.1% compared to 5.2% for Avast. Avast also owns AVG which is also a security pioneer offering a wide range of protection, performance and privacy solutions for consumers and businesses. virus protection and adds web shields, ransomware and firewall modules. Avast’s antivirus products include Avast Antivirus and Avast One. ![]() It also has LifeLock which prevents identity theft and ReputationDefender which can control search results. ![]() Norton provides cyber safety solutions for consumers including the Norton 360 with features such as device security, online threat protection, smart firewall, cloud backup, secure VPN, password manager, parental control, virus protection promise and dark web monitoring. Combined Business Increases Revenue and Market Share ( NLOK ) in terms of revenue growth, synergies and market share. Following the recent announcement by NortonLifeLock of the regulatory approval from the Competition and Markets Authority ('CMA') of the deal with Avast ( OTCPK:AVASF) which was announced in 2021 for $8.6 bln and expected to be completed by September 2022, we examined the deal and its impact on NortonLifeLock Inc.
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